Amazon Launches Creator Hub on Fire TV for YouTube and Podcast Content
By
Elsa Keslassy
Summary
Amazon is launching a dedicated Creator Hub on Fire TV this summer, creating a new section for videos and podcasts from digital creators. The feature was announced at Cannes Lions aboard Amazon's yacht. Over 120 creators are already available, including Dude Perfect, Jordan Matter, and Ben Azelart, with content available on the same day it goes live on YouTube. The hub was unveiled by Charlotte Maines, Amazon's VP of devices content and advertising, aiming to expand creator content from social media into connected TV.
Source
VarietyAmazon Launches Creator Hub on Fire TV for YouTube and Podcast Contentvariety.comKey quotes
· 3 pulledMore than 120 creators are already available on Fire TV, where users can watch new videos from the likes of Dude Perfect, Jordan Matter, and Ben Azelart on the same day they go live on YouTube.
Amazon is launching dedicated Creator Hub to Fire TV this summer, creating a new section for videos and podcasts from digital creators to expand beyond social media and into connected TV.
The feature was announced on Monday morning during Cannes Lions aboard Amazon's swanky yacht.
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