Ali Martín Filsoof's Design Dept: Balancing Substance and Simplicity in Brand Building
By
Abbey Bamford
Lightly browned and well buttered. A solid pick from the rack.
Summary
Design Dept, founded by Ali Martín Filsoof, focuses on creating brand identities that balance radical simplicity with cultural depth. Ali's multicultural upbringing influences the studio's design philosophy, emphasizing minimalism and emotion.
Key quotes
· 1 pulledMy upbringing across Tehran, Lima, and Los Angeles taught me tha
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