Alan Cumming says 'The Traitors' gothic and queer aesthetic is winning audiences and changing attitudes at Cannes Lions
By
Jesse Whittock
Summary
Alan Cumming, host of Peacock's reality series 'The Traitors,' spoke at Cannes Lions about how the show's "gothic and queer" aesthetic has been key to its success. He reflected on how the theatrical, campy style — particularly his own character's wardrobe — has captivated audiences and may be shifting perceptions around queerness. Cumming credited NBCUniversal's Peacock and Studio Lambert for taking creative risks with the show's distinctive visual identity.
Source
DeadlineAlan Cumming says 'The Traitors' gothic and queer aesthetic is winning audiences and changing attitudes at Cannes Lionsdeadline.comKey quotes
· 2 pulledThe theatricality and campiness, the gothic and queer vibe
When you do a new show like this, everyone is a bit ne
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