Airbnb CEO's X Account Hacked in Cryptocurrency Tokenization Promotion

Airbnb CEO Brian Chesky's X (formerly Twitter) account was hacked and used to post a thread promoting real-world asset (RWA) tokenization, Fortune reported. The posts were quickly deleted, and a source with knowledge of the situation confirmed to Fortune that it was a cyberattack, highlighting ongoing security vulnerabilities on social media platforms for high-profile executives.

FORTUNEAirbnb CEO Brian Chesky's X account hacked to promote crypto tokenization scheme

According to Crypto Briefing, the hacked thread drew a sweeping analogy for tokenization, arguing that it could make ownership 'liquid' like the internet did for information. The thread painted RWA tokenization as a revolutionary shift that would let anyone buy and sell fractional assets.

Crypto BriefingAirbnb CEO Brian Chesky says RWA tokenization could make ownership ‘liquid’ like the internet did for information

"Trust, Not Technology, Will Decide the Winners in Real-World Asset Tokenization"

BitcoinWorldAirbnb CEO: Trust, Not Technology, Will Decide the Winners in Real-World Asset Tokenization

The hacker's thread also borrowed from Chesky's public reputation, presenting trust as the defining challenge for the sector. BitcoinWorld reported the statement as part of an apparent interview, but Fortune's confirmation of the hack undercuts the authenticity of any such remarks.

Fortune noted that the incident underscores persistent social media security flaws, especially for accounts with massive reach. The irony is sharp: the very concept promoted during the breach, tokenization, hinges on establishing trust and credibility in digital platforms, yet the promotion itself came from a blatant breach of that trust.