Alcohol Makers Turn to AI for Flavor Development and Younger Consumers
By
Vinetur
Plain bagel done well. Pleasantly substantive.
Summary
The alcoholic beverage industry is increasingly adopting artificial intelligence to transform product development. Breweries, wineries, and spirits makers are using data tools to predict flavors, accelerate product development, and appeal to younger consumers (Gen Z and millennials) who are shifting toward lower-alcohol options, ready-to-drink products, functional ingredients, and novel flavors. This shift is driven by market pressures including slower growth in legacy categories and changing consumer preferences.
Key quotes
· 2 pulledArtificial intelligence is moving from the back office to the tasting room in the alcoholic beverage business
Producers are facing slower growth in some legacy categories, more demand for ready-to-drink products and a stronger appetite among Gen Z and millennials for lower-alcohol options, functional ingredients and flavors that feel new
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