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Sensor Tower report: AI app usage and spending surge, ChatGPT reaches 1 billion monthly users

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16d ago· 2 min readenNews

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Summary

Global time spent on generative AI apps is projected to more than double year-on-year to 36 billion hours in H1 2026, up from 17.2 billion hours a year earlier, according to Sensor Tower's State of AI 2026 report. Consumer spending on AI apps is also accelerating, with global in-app purchase revenue expected to exceed $4bn in H1 2026, up 36% compared with H2 2025. ChatGPT remained the leading AI assistant and became the fastest mobile app to reach one billion monthly active users.

Source

bskySensor Tower report: AI app usage and spending surge, ChatGPT reaches 1 billion monthly userscsimagazine.com

Key quotes

· 3 pulled

Global time spent on generative AI apps is projected to more than double year-on-year to 36 billion hours in H1 2026, up from 17.2 billion hours a year earlier

Consumer spending on AI apps is also accelerating, with global in-app purchase revenue expected to exceed $4bn in H1 2026, up 36% compared with H2 2025

ChatGPT remained the leading AI assistant and became the fastest mobile app to reach one billion monthly active users

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