How AI Agents Are Transforming Google Ads and Ecommerce Paid Media
By
Tony Adam
Summary
Google Ads is undergoing a major transformation as AI agents begin shopping and checking out on behalf of customers, a shift the article calls "agentic commerce." This represents the biggest structural change to ecommerce paid media since mobile. During Cyber Week 2025, Salesforce attributed roughly $67 billion in global sales (about 20% of all orders) to AI and agents. Product feeds are evolving from catalogs into bidding signals, and new ad surfaces are emerging to target AI buyers rather than human shoppers directly.
Source
bskyHow AI Agents Are Transforming Google Ads and Ecommerce Paid Mediasearchenginejournal.comKey quotes
· 3 pulledAgentic commerce is going to be the biggest structural change to ecommerce paid media since mobile, and it is already moving real money.
During Cyber Week 2025, Salesforce attributed roughly $67 billion in global sales, about 20% of all orders, to AI and agents.
Your product feed is now turning into a bidding signal instead of a catalog.
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