Agent Monitor: Server-Side Analytics Tool Reveals 65% of Web Traffic is Bots, 24% AI Bots
By
Marcin Kamiński
Recycled flavour. You've tasted this bagel before.
Summary
Agent Monitor is a server-side analytics tool that captures and classifies AI and bot traffic, revealing that 65% of traffic across 249 sites (94M+ visits) consists of bots, with 24% being AI bots like ChatGPT, Gemini, and Claude. The tool provides bot profiles, rankings, AI assistant traffic data, and global benchmarks, addressing the limitation that this traffic doesn't appear in Google Analytics 4 (GA4). The product was built by an SEO agency needing accurate traffic data.
Key quotes
· 4 pulledAcross 94M+ visits on 249 sites, 65% of traffic was bots - 24% AI bots like ChatGPT, Gemini, and Claude
None of this appears in GA4
We use transparent server-side signals to classify every visit
Built by an SEO agency that needed real data
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