Adobe's Fahad Mattoo on agentic AI in ANZ: start small, get the data right, and move from experiments to outcomes

The two Adobe Summit Sydney 2026 keynotes did the showing off, with a trillion-dollar agentic pitch and a Qantas executive who quietly took the whole premise apart. The...

Read the full article

Alex Zaharov-Reutt, Global AI and Technology Editor16d agoen

You might also wanna read

Adobe convenes creative industry leaders to explore AI's practical impact on creative work

Adobe is bringing together the creative industry's leading lights to navigate what happens after the hype dies down and the real work begins

Creative Boom·5mo ago

Adobe partners with Accenture, Omnicom, Stagwell, and WPP to deploy agentic AI at scale

Adobe at Cannes Lions 2026 announced CX Enterprise partnerships with Accenture, Omnicom, Stagwell, WPP, Anthropic, and Microsoft to deploy a

ppc.land·18d ago

Adobe Max 2025 Conference Unveils New AI Tools for Creative Cloud

Adobe has kicked off its annual Max design conference, where we’ll get a first glimpse at the latest updates coming to Creative Cloud apps a

The Verge·8mo ago

Agentic AI 'breaks the traditional SaaS seat licensing model' – now it’s up to vendors to ditch 'legacy dashboards' and build with agents in mind

Incumbent software vendors will need to work harder than ever to compete with agile, AI-focused disruptors

ITPro·7d ago

The website of the future may assemble itself for every visitor

Adobe is experimenting with "agentic sites" that generate pages around an individual user's intent. At AIEWF, we talked to Carlos Sanchez ab

spidits.com·8d ago