Japanese Singer Ado Signs With WME for Global Representation
By
Nicole Fell
Summary
Ado, the 23-year-old chart-topping Japanese singer who has never publicly revealed her identity, has signed with WME (William Morris Endeavor) for global representation excluding Japan. Known as an "Utaite" — an amateur singer who uses an avatar for online covers — she rose to fame as a teenager and remains one of Japan's biggest artists. She has toured globally multiple times and recently released her first live-action music video, shown in shadow or from the side.
Source
Twitter / XJapanese Singer Ado Signs With WME for Global Representationhollywoodreporter.comKey quotes
· 3 pulledAdo, the chart-topping Japanese singer who's never revealed her identity publicly, has signed with WME for global representation all areas, excluding Japan, The Hollywood Reporter has exclusively learned.
The 23-year-old singer — who refers to herself as an 'Utaite,' a Japanese word for a typically amateur singer who uses an avatar to post song covers online — shot to the top of music charts in her home country when she was just a teenager.
Ado has toured globally more than once, remaining one of the only J-pop acts to consistently pr
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