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A2UI + MCP Apps: Combining the best of declarative and custom agentic UIs

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Google Ads Developer BlogA2UI + MCP Apps: Combining the best of declarative and custom agentic UIsgoogleblog.com
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This post introduces three architectural patterns designed to integrate Model Context Protocol (MCP) Apps and Agent-to-User Interface (A2UI) to solve the tradeoff between highly custom iframe environments and native, declarative rendering. By combining these approaches, developers can serve native-feeling UIs directly over MCP servers, embed complex and stateful iframe apps securely inside declarative views, or inject generative UI components into legacy systems. Ultimately, these hybrid frameworks empower engineering teams to deliver secure, performant, and brand-consistent agentic user experiences tailored to their specific project constraints.

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