Bank of America study: One-third of Gen Z use AI for homebuying research, but still rely on realtors for closing
Summary
A Bank of America Institute study reveals that about one-third of Gen Zers have used AI tools for homebuying research in the past 12 months, signaling a generational shift in how major financial decisions are approached. While Gen Z is open to using AI for initial research and information gathering, they still prefer human realtors for the actual closing process. The trend reflects Gen Z's greater comfort with technology and lower trust in traditional experts compared to older generations.
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· 2 pulledA study by the Bank of America Institute found that about a third of Gen Z had used AI tools in the past 12 months for homebuying research, a trend that could represent a generational shift in how people approach major financial decisions.
Unlike older buyers who prefer the advice of human experts and may be skeptical of tech, Gen Z is much more open to it and less trusting of experts, said Graham Paterson, the CEO of Jitty, an AI-fuel
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