Bain analysis predicts U.S. auto market could shrink by over 2 million sales by 2040
By
Robert Ferris
Summary
Bain & Company analysts predict the U.S. auto market will shrink significantly by 2040, with sales potentially dropping by more than 2 million units from recent levels. Key factors include falling birth rates, changing consumer behaviors, high car prices, and growing transportation alternatives. This structural shift means automakers will face intensified competition for a shrinking customer base, marking a fundamental change from the record 17.6 million vehicles sold a decade ago.
Source

Key quotes
· 2 pulledThese indications point to a future where automakers fiercely compete for a shrinking number of customers
Falling birth rates, behavioral changes, high car prices and a growing array of alternatives could drive sales down by more than 2 million units by 2040
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