ESPN launches multi-platform content slate for America's 250th anniversary celebration
By
Andy Hall
Summary
ESPN is celebrating America's 250th anniversary with a range of content initiatives across its platforms, including a special July 4th edition of SportsCenter originating from multiple locations nationwide, a multimedia road trip presentation on ESPN.com, and themed segments on Get Up and First Take. The network is also continuing its tradition of covering the Nathan's Famous Hot Dog Eating Contest. These efforts are part of The Walt Disney Company's broader "Disney Celebrates America" initiative.
Source
bskyESPN launches multi-platform content slate for America's 250th anniversary celebrationespnpressroom.comKey quotes
· 3 pulledESPN is celebrating America's 250th anniversary with multiple content initiatives, including a special edition of SportsCenter, a multimedia presentation on ESPN.com and content in daily programs Get Up and First Take.
ESPN continues its Independence Day tradition with coverage of the Nathan's Famous Hot Dog Eating Contest.
ESPN's celebration is part of The Walt Disney Company's 'Disney Celebrates America,' a company-wide initiative honoring the 250th anniversary featuring unparalleled programming, activations, and storytelling from across its iconic brands and businesses.
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