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What Running a Company with AI Agents Reveals About Invisible Labor

By

Ideas powered by Invisible Machines

2mo ago· 8 min readenInsight

Summary

Investigative journalist Evan Ratliff, creator of the Shell Game podcast, conducted an experiment running a company staffed by AI agents. The article explores what this reveals about invisible labor, the gap between AI's marketed capabilities and its actual performance, and the human work required to make AI function effectively. Ratliff's experiment exposed the hidden costs, coordination challenges, and the often-unseen human effort behind AI-driven operations.

Source

UX MagazineWhat Running a Company with AI Agents Reveals About Invisible Laboruxmag.com

Key quotes

· 3 pulled
What Evan Ratliff learned from running a company staffed by AI agents and what it reveals about the work we can't see.
Season one began with an attempt at self-cloning—sending his voice AI out into the world to represent him on calls and in conversations—and became a documentary about uncanny valley in audio.
Season two went further: Ra
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What Evan Ratliff learned from running a company staffed by AI agents and what it reveals about the work we can’t see.

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