Product Kondo: A Structured Guide to Decluttering and Realigning Your Product Portfolio
By
[email protected] (Talke Hoppmann-Walton)
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
This article presents a "Product Kondo" methodology for evaluating and decluttering organizational product portfolios. It draws inspiration from Marie Kondo's decluttering philosophy, applying it to digital product management. The guide walks through a structured exercise to assess each product's value, identify redundancies, reduce maintenance costs, and realign the portfolio with business goals and customer needs. It emphasizes moving away from reactive feature-building toward intentional portfolio management that sparks "product joy."
Key quotes
· 3 pulledIt starts with good intentions — a quick fix here, a shiny feature there — and suddenly, your product portfolio's bursting at the seams.
When building digital products, thinking in terms of single features and urgent client needs can lead to a large portfolio of products with high maintenance costs.
At first, this approach makes sense, as you're offering new value to customers and keeping important clients happy.
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