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Inside the Netflix hit America's Sweethearts: sisterhood, athleticism, and the fight for fair pay among Dallas Cowboys Cheerleaders

By

Emma Madden

2h ago· 9 min readenInsight

Summary

A look at how Netflix's docu-series "America's Sweethearts: Dallas Cowboys Cheerleaders" became a global hit, exploring the sisterhood, athleticism, and ongoing fights for fair pay behind the iconic cheerleading squad. The article features insights from filmmakers and stars about the show's portrayal of the cheerleaders as athletes navigating a complex brand ecosystem, where they are more globally recognizable than the football players themselves.

Source

bskyInside the Netflix hit America's Sweethearts: sisterhood, athleticism, and the fight for fair pay among Dallas Cowboys Cheerleaderstheguardian.com

Key quotes

· 3 pulled
The footballers are gonna break your heart. But the cheerleaders are gonna leave you with a smile.
It's been 30 years since the Dallas Cowboys won the Super Bowl, but the most reliable and globally recognizable arm of the Cowboys brand may no longer be the men playing football, but the women dancing on the sidelines.
A beauty pageant in athletic form.
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The film-makers and stars of the Dallas Cowboys Cheerleaders docu-series explain the sisterhood and fights for fair pay behind the pompoms

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