XR study: 98% of marketers launch campaigns late, 70% exceed budgets amid content production surge
By
Luis Rijo
Summary
XR Extreme Reach's first-ever State of Ad Ops study reveals that the ad production industry is under significant strain. Key findings from a survey of 400+ US and UK marketers show: 81% report increased content production year-over-year, 98% admit launching campaigns late, 70% go over budget, and half waste over 30% of their creative assets. The study highlights a system struggling with volume, platform fragmentation, and operational inefficiency.
Source
bskyXR study: 98% of marketers launch campaigns late, 70% exceed budgets amid content production surgeppc.landKey quotes
· 3 pulled81% of the 400+ marketers and creatives surveyed say content production has increased from just a year ago.
Seventy percent say they are producing more ad content across more formats with f
98% of marketers launch campaigns late, 70% go over budget
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