66% of India's 'internet influencers' now from non-metro cities

Indian influencers earn 35% more from product sales in 2026

New Delhi: Indian content creators are increasingly monetising their audiences through product sales, with influencer earnings from branded

South India’s tech hubs drive online schooling growth, accounting for 69% of metro enrolments

India's southern technology hubs are emerging as the biggest adopters of online schooling, with Bengaluru, Hyderabad and Chennai accounting

Content creators, communities influence over 11% of online purchases in India: Admitad

New Delhi: Content, creator-led recommendations and online communities are becoming a stronger part of India’s e-commerce purchase journey,

YouTube and Instagram are winning the attention game, but OTTs have a surprise story

New Delhi: Ahead of World Social Media Day, research and insights firm Hansa Research has released findings from its Advertising Impact Meas

Indian Cities Emerging as Deep-Tech Innovation Hubs

71% young Indians use AI for career advice, 47% say week without it would disrupt life

New Delhi: A majority of young Indians are using artificial intelligence (AI) beyond work and productivity, with over 70% seeking career adv