Hidden Messages in Popular Logos: How Brands Use Subtle Design to Communicate
What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean.
Read the full articleYou might also wanna read
Why typography is a vital but overlooked branding tool
Typography shapes perception, communicates values, and gives every brand its own voice.

Zomato’s logo-less print ad: Mystery marketing or paid promotion?
New Delhi: Zomato’s 18th birthday campaign on Friday moved beyond a brand recall exercise and entered a sharper debate on influencer disclos
The craft of designing typographic arrows: insights from Pangram Pangram's type designers
An in-depth conversation with PP best and brightest type designers on how to nail the design of typography’s more identifiable (but easily i

Chantelle Pulp and Monotype create a variable font logo that embodies brand identity through shape-shifting typography
Built by Monotype, lingerie brand Chantelle Pulp's new logo is a shape-shifting identity. Variable fonts have been technically possible for

How Crown Creative branded a luxury dog hotel for two very different audiences
Crown Creative's identity for Barkhouse, a luxury New York dog hotel, solves one of branding's more unusual briefs: two audiences, one of wh

WeWantMore Studio's Design Strategy Revitalizes Aperol Spritz Brand Identity
When one of America's most popular drinks risked becoming wallpaper, this Antwerp-founded studio found the answer in translucent orange pane

Comments
Sign in to join the conversation.
No comments yet. Be the first.