Usercentrics Report: 61% of UK Consumers Uncomfortable with AI Training on Their Data
New research from Usercentrics reveals that UK consumers are increasingly protective of their personal data. 80% would stop using a service if they discovered data misuse, 88% have taken steps to protect their data online in the past six months, and 61% are uncomfortable with AI being trained on their data. The State of Digital Trust 2026 report highlights growing consumer awareness and less tolerance for data misuse as AI becomes more embedded in digital experiences.
Key quotes
Four in five (80%) UK consumers would stop using a service if they discovered their data was being misused
Almost nine in ten (88%) have taken steps to protect their personal data online in the past six months
61% of UK consumers say they are uncomfortable with AI being trained on their data
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