Behind the Design: The 2022 Brand New Conference Identity
By
UnderConsideration
Summary
A detailed behind-the-scenes look at the design and production of the 2022 Brand New Conference identity in Austin, TX. The article covers the eleventh edition of the conference after a three-year hiatus, diving into the creative process behind the "extra weird and elastic" visual identity, including self-playing videos and extensive production challenges. Written by a graphic design firm (UnderConsideration) that generates its own projects and content.
Source
UnderConsideration / Brand NewBehind the Design: The 2022 Brand New Conference Identityunderconsideration.comKey quotes
· 3 pulledAfter a three-year absence it was great to be back even if the months leading up to the event were some of the most brutal we've had in terms of production and preparation
it was all worth it with happy attendees, happy live streamers, happy speakers, and happy sponsors
Here is a deep dive into this year's extra weird — and elastic — identity
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