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8 Hot Topics in Hospitality
The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience. This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing
CRM, CDP and DMP Platforms: How Are They Different?
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.
How Apple’s iOS 15 Update Will Change Email Marketing
Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.
The Power of a Relational Approach for the Retail & Ecommerce Industry
Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a survey from Qualtrics revealed that 94% of respondents will buy more after a very good customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.
Boost Your Email Open Rates With Preview Text
Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, b
Why Unify Customer Data (And How a Customer Data Platform Can Help)
Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.
How Much Data Are You Missing?
According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid m
Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution
Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these depart
9 Top Marketing Use Cases for Voice Campaigns
What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.
What Is a WhatsApp Newsletter and How Does It Work?
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual p
How WhatsApp Business Can Help With Abandoned Carts Recovery
Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we se
Engagement where it matters: the CM.com take on conversational marketing and how it’s changing
Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
How to Use WhatsApp Business Message Templates?
There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first, you can make use of the so-called Message Templates.
How to Skyrocket Your Email Open Rates
Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don
Customer Data Platforms: An Introductory Guide
As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.
Increase Conversion With Promotional Messages on WhatsApp
In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires,
Choosing the Best AI Platform: Comparing Features, Costs, and Use Cases
AI platforms are playing an increasingly important role in how companies organize their customer service and marketing. Whether you run a small support team handling large volumes of inquiries or manage an international organization processing thousands of interactions a day, choosing the right platform makes a big difference. But what AI platforms are out t
AI Agents: The Accelerators of Conversational Commerce
The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of
From Selection to Success: How to Choose the Right AI Platform
An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the fo
AI Agents in Real Estate: Streamline Inquiries and Deliver a Better Buyer Experience
In today’s competitive global real estate market, agencies are flooded with inquiries on listed properties. Buyers expect instant answers about availability, pricing, and next steps — often outside office hours. For real estate agents, this creates a heavy workload: handling repetitive questions, scheduling viewings, and informing disappointed buyers when a