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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond claims data. The post HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach appeared first on solli .
Less-Trusted Channels Have Growing Influence on Patientsā Health Opinions: Report
Many consumers regularly get their news from influencers and other emerging media sources. The post Less-Trusted Channels Have Growing Influence on Patientsā Health Opinions: Report appeared first on solli .
Pharma Media in Cannes 2026
CMI Media Group Unveils Dedicated Tech Division Ad Astra
The WPP-owned agency is shooting for the stars with the newest addition to its business. The post CMI Media Group Unveils Dedicated Tech Division Ad Astra appeared first on solli .
Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klickās third acquisition since the start of 2025. The post Klick Health Acquires Comms Consultancy Oxford PharmaGenesis appeared first on solli .
OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow
CopayCue is aimed at improving medication access and adherence rates. The post OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow appeared first on solli .
Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels. The post Doceree Launches Unified Measurement Loop for HCP Campaign Channels appeared first on solli .
PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the āGoldilocks signalā of HCP visit metrics. The post PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel appeared first on solli .