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This Week in VR: A Stacked Game Showcase, Steam Machine Pricing, and Android XR's Midterm Grade
After last week's AWE frenzy, this week settled into substance: a strong VR Games Showcase, confirmed Steam Machine pricing that hints at the Steam Frame's launch, a clever performance update, and a mid-year reckoning for Android XR. Here is what mattered.
Apple Just Raised the Vision Pro's Price With No Successor in Sight. Read It as an Enterprise Decision.
Apple raised the Vision Pro to $3,699 on June 25 even though it has no consumer successor coming and only about 5 percent of the XR market. A price hike on a product nobody buys is an enterprise signal, not a consumer one.
Thales Just Made a Small Aussie VR Startup Its Defense Training Partner. That Is Bigger Than the Non-Binding MOU Suggests.
Thales Australia signed an MOU with Operator XR, an ASX-listed VR training startup already in service with more than 100 military and law enforcement agencies. The document is non-binding, but the structure of the deal is exactly what enterprise XR has been waiting for.
This Week in VR: AURA Undercuts Snap, Discord Lands on Quest, and Apple Loses Its Spatial Hardware Chief
The first week of the year's second half brought a cheaper path into AR glasses, a long-awaited app finally arriving on Quest, another Apple spatial departure, and a controversial new subscription. Here is what mattered.
Even Realities Hit $1 Billion by Leaving the Camera Off. The Smart Glasses Market Is Splitting in Two.
While Meta sells millions of camera-equipped smart glasses and absorbs the privacy backlash, a startup founded by ex-Apple engineers just raised $150 million at a $1 billion valuation for glasses that deliberately have no camera at all. That is a real signal about where part of this market is going.