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Wild salmon vs Farmed salmon
Most of the salmon we eat today comes from aquaculture. Still, salmon farming has remained a controversial topic due to common misconceptions about the differences between wild salmon and farmed salmon. The main difference between wild-caught and farm-raised salmon is their environment and diet – wild salmon come from natural oceans and eat items found The p
Mowi’s Sustainability Strategy
Our sustainability strategy underpins our commitments to sustainable salmon farming practices by prioritising minimising our environmental impact. Our commitments ensure our business is future-proof and are aligned with the UN Sustainable Development Goals. Our farms adhere to stringent sustainability certifications to ensure they operate in an environmental
How we reduce escapes
At Mowi, we are committed to achieving a zero-fish-escape target. Escape incidents are very rare during a production cycle; however, due to unforeseen factors, fish may escape from our farming facilities. Salmon escapes are most commonly caused by severe weather, structural issues at farming sites, and human error. It is therefore critical that all of The po
Mowi’s value chain
At Mowi, we believe the right way to supply a growing world population with healthy, nutritious, protein-rich products is by sustainably farming the ocean. Our vision is “Leading the Blue Revolution”, and our ambition is to be a world-leading, integrated producer of seafood proteins. We care for every aspect of our salmon and are the The post Mowi’s value ch
Innovation at Mowi
The focus behind all innovation activities in Mowi, from small local initiatives to larger global research projects, is always the increased and improved production of sustainable, healthy and safe seafood. To accelerate this, our strategic investments in digitalising and automating our value chain - Mowi 4.0 - are harnessing cutting-edge technology to help
