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What Is Hotel Brand Hijacking?
Operto One Wins “Agent Support Solution Provider of the Year” in the 2026 TravelTech Breakthrough Awards
The award recognizes Operto’s continued innovation in helping hospitality operators streamline operations, elevate guest experiences, and take greater control of their business in an increasingly competitive digital landscape. The post Operto One Wins “Agent Support Solution Provider of the Year” in the 2026 TravelTech Breakthrough Awards appeared first on O
Is ChatGPT Recommending Your Hotel?
Traditional SEO was about rankings. AI visibility is about recommendations. It's time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your property isn't showing up in ChatGPT. The post Is ChatGPT Recommending Your Hotel? appeared first on Operto .
AI, Hotel Discovery, and Direct Bookings: What Hotel Leaders Should Be Paying Attention To
Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality. The post AI, Hotel Discovery, and Direct Bookings: What Hotel Leaders Should Be Paying Attention To appeared first on Operto .
How Guests End Up Booking Through Predatory OTAs
Why Your Guests May See Different Google Results Than You Do
How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings)
Is GuestReservations.com hijacking your hotel's direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them. The post How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings) appeared first on Operto .
What Makes an OTA “Predatory”?
Operto Recognized as a 2026 Living Wage BC Employer
Operto is proud to be recognized as a 2026 Living Wage BC Employer. This certification reflects our commitment to creating a workplace where people feel supported, valued, and empowered to do their best work. The post Operto Recognized as a 2026 Living Wage BC Employer appeared first on Operto .