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Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.
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Digiday2d agoWhat Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
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Digiday3d ago
To manage 300,000 creators, Unilever automates everything but the relationship
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Digiday7d ago
Google's Universal Cart intensifies the agentic commerce battle with Amazon and TikTok Shop
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digiday.com1mo ago
Marketers embrace AI for media buying but remain cautious about brand-building creative
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digiday.com1mo ago