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Canva Grow 2.0 Puts Ad Creation, Launch, and Optimization Into a Single AI Workflow
The post Canva Grow 2.0 Puts Ad Creation, Launch, and Optimization Into a Single AI Workflow appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Canva Grow 2.0 integrates ad creation, launch, and optimization into a single AI-native workflow, challenging competitors like Adobe a
Siemens and IFS Announce Alliance to Advance Industrial AI
The post Siemens and IFS Announce Alliance to Advance Industrial AI appeared first on Futurum . Siemens and IFS have partnered to advance Industrial AI solutions, merging Siemens' industrial automation depth with IFS's AI-embedded ERP platform. The alliance targets asset-intensive industries as enterprise software demand accelerates. The post Siemens and IFS
Oracle Makes the Case for AI Inside Everyday Leadership Workflows
The post Oracle Makes the Case for AI Inside Everyday Leadership Workflows appeared first on Futurum . Keith Kirkpatrick, Research Director at The Futurum Group, examines how Oracle Manager Edge embeds AI-powered coaching into Oracle Cloud HCM, bringing real-time guidance into managers' daily workflows and strengthening Oracle's enterprise AI strategy. The p
SAP’s Dremio Acquisition Provides Agentic AI Data Foundation
The post SAP’s Dremio Acquisition Provides Agentic AI Data Foundation appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP and non-SAP data sources. The post SAP’s Dre
Zoho Inventory MCP Brings Conversational AI to Enterprise Operations
The post Zoho Inventory MCP Brings Conversational AI to Enterprise Operations appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoho Inventory MCP uses conversational AI to streamline multi-channel inventory management while building enterprise trust and reliability. The post Zoho Inventor
HubSpot’s Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer
The post HubSpot’s Warmly Acquisition Embeds Real-Time Buyer Intent Directly Into the CRM Layer appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes HubSpot's acquisition of Warmly and how embedding AI-powered buyer intent signals directly into the CRM layer positions the vendor agai
Salesforce Turns Slack Into the Agentic Enterprise’s Conversational Operating System
The post Salesforce Turns Slack Into the Agentic Enterprise’s Conversational Operating System appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce's new MCP servers let Slack function as an agentic enterprise's conversational OS, connecting CRM, Data 360, and Tableau Next without c
Zoom’s Platform-Agnostic AI Receptionist Reshapes Telephony Competition
The post Zoom’s Platform-Agnostic AI Receptionist Reshapes Telephony Competition appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoom's Virtual Agent Receptionist disrupts legacy phone systems and accelerates enterprise adoption of GenAI-powered customer service solutions. The post Zoom’
SAP’s Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty
The post SAP’s Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty appeared first on Futurum . Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's flexible support model and customer-centric approach help compete for enterprise loyalty as 74% of enterprises consider switching vendors. The