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Unilever’s Sunsilk taps BABYMONSTER for new campaign
The campaign explores the grueling realities faced by BABYMONSTER as a rising girl group, from exhausting rehearsals and packed schedules to high-stakes photoshoots and live performances.
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Marketing Interactive4d agomediasense names new CEO
With over 25 years' experience advising senior marketers and major advertisers, he is recognised for his work across marketing advisory, governance and transformation.
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Marketing Interactive10d agoDoes Molly Tea's post-lawsuit logo refresh actually work?
"It looks like a brand trying to survive a lawsuit, not a brand trying to earn back trust. It keeps the exact silhouette that got them sued in the first place, just dressed differently."
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Marketing Interactive8d agoJay Chou and Sydney Lemmon front RIMOWA’s 'Ink Blue' launch
Chou and Lemmon headline separate campaigns, each offering a distinct creative take on how the brand interacts with travel throughout different chapters of life.
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Marketing Interactive8d ago