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Why solar deals stall at the close — and how top reps fix it
Every solar salesperson knows the feeling. You had a great appointment. The homeowner was engaged, the proposal looked sharp, and they seemed ready to move forward. Then nothing. A week passes. Two weeks. You’re following up, they’re not responding, and eventually, the deal dies. In the 2026 Aurora Solar Snapshot — a survey of more […] The post Why solar dea
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Aurora Solar3mo agoSolar competition is up — and trust is winning
The solar market has always been competitive, and it’s only becoming more so. In fact, 54% of solar salespeople reported that competition increased in their market over the past year — with 30% saying it got much more competitive. And this intense competition is reshaping what it actually takes to win. The natural response to […] The post Solar competition i
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Aurora Solar2mo agoA
Solar financing after the ITC: matching the right product to the customer
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Aurora Solar1mo agoA
How AI is cutting solar design soft costs — without replacing your designers
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Aurora Solar1mo agoThree Reasons Your Customers Want a Battery Right Now
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Aurora Solar9d ago