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Goal Menu
A Goal Menu is a rank-ordered list of all the different activities that one can do in order to reach a goal. Goal Menus can be used for any area of life. Health Menu If a person is looking to become healthier, they can create a Goal Menu for that purpose. Using either The SPARK […]
Commitment Contracts: Their Modern Origin
Commitment Contracts have become popular in the behavior change world. One of the most celebrated behavior change applications, StickK, has made it easy for people to create commitment contracts for any goal. Here’s how StickK works: Set a goal: Users start by setting a specific, measurable, and time-bound goal, such as losing weight, exercising regularly, [
Introspective Intelligence: Key To Behavior Change
Introspective Intelligence is the capacity to self reflect, accurately deciphering one’s strengths, weaknesses, likes, dislikes, and predispositions. It’s a measure of the ability to engage in accurate self-discovery. My belief is that high Introspective Intelligence is quite helpful in achieving long-term behavior change, as it lays the groundwork for effec
Parrot Theory
A recurrent criticism of AI, especially of language learning models (LLMs) like GPT, is the supposed lack of deep thinking or true understanding. Critics claim these AI models lack a fundamental conceptual grasp of the subjects they “discuss”. However, I contend that this criticism misses a vital point. Realistically, most humans don’t deeply comprehend the
Dan Ariely Investigation by The Source – The Lies Researcher – Transcript
This document provides a translated transcript of an episode from “The Source,” a renowned Israeli investigative TV show, examining the research of Dan Ariely. We have made every effort to ensure the accuracy of this translation, but in the event that you spot any errors or inaccuracies, we welcome and appreciate your input. Please leave […]
Problem Validation: The Key To A Successful Product
Problem Validation might be the most important thing a product team can do. If you’re not building a product that solves a true problem for your target user group, you might as well not build it. This validation step takes place during the Problem Examination phase of the Behavioral Strategy Process. During this phase, the […]
The Six Systems
The Six Systems is a personality model, created by Jason Hreha, that identifies six fundamental traits—each viewed as a core cognitive and behavioral system in the brain. Unlike traditional trait-based approaches such as the Big Five, it shows how each trait emerges from specific neural networks and neurochemicals, shaping stable patterns in how people think
The Six Systems Model – Part 1: Closing the Gaps in Personality
2-Minute Overview What It Is A distinctive framework that merges personality traits with intelligence, grounded in neuroscientific research [1,2]. In other words, it offers a more complete way to understand human behavior—why we think, feel, and act as we do—across many real-life settings. As far as we know, no widely recognized personality framework systema
How Long Does It Take to Form a Habit? What Lally et al. (2010) Actually Found
A Close Reading of the Most-Cited Habit Formation Study If you’ve ever heard that “it takes 66 days to form a habit,” the number comes from one study: Lally et al. (2010), published in the European Journal of Social Psychology. It’s one of the most-cited empirical studies on habit formation, and its findings have been […]
Every Behavior Change Model Compared: What Works, What Doesn’t, and What the Evidence Actually Shows
A comprehensive comparison of 16 behavior change models with actual effect sizes, named criticisms, and honest assessments. From TPB to COM-B to nudge theory, every major framework reviewed against the evidence.