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Around 70% of AI responses Recommend One Primary Brand – Captify UK Finds
Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...] The post Around 70% of AI responses Recommend One Primary Brand – Captify
DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...] The post DoubleVerify Study: 40% of Viewers Respond Positiv
VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...] The post VIOOH Expands Programmatic DOOH Access in Mexico with
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...] The post GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...] The post World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds appeared first on ExchangeW
Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...] The post Assertive Yield Appoints Mathieu
New Research Reveals: Belonging in Britain 2026 – Modern Communities
Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what that means for marketers and media agencies. The research reveals that [...] The post New Research Reveals: Belonging in Britain 2026 – Modern Communities appeare
Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience
Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...] The post Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience ap
AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of 'The voice of the future: what the latest [...] The post AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact appea
Locala Launches the 2026 Retail Insights Barometer: “New Retail at a Crossroads”
Locala, an advertising platform specialising in geolocation, presented the sixth edition of its "Retail Insights" report at the Cannes Lions festival. This new edition provides an overview of retail trends in France and internationally and analyses the profound changes reshaping [...] The post Locala Launches the 2026 Retail Insights Barometer: “New Retail a
xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth
Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director. Conor McHale, [...] The post xpln.ai Appoints Conor McHale as UK Sales Director to Drive Mar
Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe
Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...] The post Yahoo Broadens LiveRamp Integration for Authenticated Targeting
Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...] The post Consideration is Now the Hardest Metric to Shift: New On
Adelaide Introduces the AU Ecosystem for Creative Partners
Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...] The post Adelaide Introduces the AU Ecosystem for Crea
Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force
59A London is proud to announce the grand opening of its pioneering Sculpture Garden on Thursday, 9th July 2026.Breaking down the traditional barriers between mathematics and artistic expression, the public gallery serves as a physical environment designed to celebrate technology [...] The post Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Prov
Vevo Launches Nostalgia-Based Buying Capability
Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...] The post Vevo Launches Nostalgia-Based Buying Capability appeared f
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...] The post Attekmi Introduces SSP VAST Handling & Validation appeared first on ExchangeWir
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...] The post DoubleVerify/YouGov Study Finds Fewer Than Half of UK
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...] The post
Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers
Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...] The post Nextdoor & Adsquare Partner to Deliver Independent Footfa