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Gen Z perspectives: Nostalgic clicks, Haaland and Norwegian Air's logo swap
Don’t blow the whistle just yet.
SPH Media expands publishing footprint with F ZINE, The Peak launches in India
The partnership will see the two titles enter India, with the move aimed at tapping into the country's growing youth, luxury and business lifestyle segments while extending SPH Media's editorial presence into one of the world's fastest-growing media markets.
Why Neutrogena is betting on science over skincare hype
The new brand mission aims to encourage consumers to move beyond skincare trends and viral beauty content by focusing on dermatologist-backed formulations and evidence-based ingredients.
Adyen names new APAC president
Based in Singapore, Yang will oversee the company's commercial growth and operations across Asia Pacific, succeeding Hayashi after nearly a decade of leadership in the region.
Archetype strengthens APAC leadership for AI visibility push
The appointments support the agency’s broader push to help clients adapt communications strategies for an increasingly AI-driven landscape.
APAC can't stop scrolling as short drama apps surge
Sessions across APAC short drama apps surged 452% year-on-year in Q1 2026.
Football fans, these brands have more planned for you than just 90 minutes
Football fandom no longer ends at the final whistle, and these brands are making sure of it.
Are Gen Z shoppers reviving physical retail, or rewriting the rules?
"For Gen Z, a store is no longer just a place to sell products. It's a physical manifestation of a brand's worldview."
Who needs a ticket? Here are the brands bringing World Cup fever beyond the stadium
From football-themed MRT trains and immersive retail takeovers to live match screenings at 30,000 feet, brands are finding new ways to bring fans closer to the FIFA World Cup 2026.
Why SEO alone won't win AI recommendations
As consumers increasingly turn to AI for recommendations, new research found brands need more than SEO, with creator content, reviews and third-party authority shaping AI visibility.
How SingPost is reviving a piece of Singapore's postal history this National Day
The collection pays tribute to Singapore's first independence anniversary stamps, originally issued on 9 August 1966, with updated artwork reflecting the nation's transformation over the past six decades.
OpenAI's newest AI ambassador? Someone's grandma
The campaign accompanies the launch of GPT-Live, OpenAI's latest voice model built to enable more fluid, human-like conversations with ChatGPT.
Mobile web display emerges as digital advertising's biggest quality risk
IAS' findings come as marketers continue shifting budgets towards video, social media and connected TV while placing greater emphasis on attention and campaign performance.
Meta pulls Instagram's Muse Image feature after privacy backlash
The feature allowed users to generate AI images by @mentioning public Instagram accounts as visual references.
Erling Haaland's World Cup run is over, but brands are still scoring
The football player has quickly become the internet's favourite marketing muse.
The World Cup may be football's biggest stage, but these brands had other stories to tell
From tales of fandom and friendship to stories of hope and self-belief, these brands found meaning in the World Cup beyond football itself.
Deepika Padukone's latest Hilton stay comes with a new story to tell
Centred on Hilton's "It matters where you stay" platform, the campaign was filmed at Conrad Bengaluru and explores how hotels can become a support system for travellers when they are away from their usual routines and familiar surroundings.
FairPrice turns product sampling into a shouting contest
Who knew grocery shopping could get this loud?
Here's what PR professionals in SG are earning amid a market reset
Boutique agencies are emerging as the biggest winners in Singapore's evolving PR talent market as hiring priorities shift and demand for senior strategic talent grows.
Could these famous faces be the real MVPs of World Cup marketing?
From Messi and Haaland to Fandi Ahmad and Vini Jr., these brands recruited some serious star power in the race for World Cup attention.