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3 Key Ways to Wear Linen this Summer
In this editorial, we’re putting all your worries about linen to ease. Read on as we walk through the versatility of linen in three distinct realms: casual, mid-range, and dressed up. More
Your Summer Essentials: Top Items You Need This Summer
Whether you're planning a coastal getaway or simply enjoying the urban sun, here’s a rundown of the must-have summer essentials. More
Behind the Brand: Portuguese Flannel
Exploring tradition, craftsmanship and timeless style. More
Prairie Poetics: Inspiration from Alberta’s Heartlands
The vast, rolling prairies and fertile farmlands of Alberta are a unique asset to our province. Here, you find a connection to the land, and to honest hard-working values. The muted, natural colour palettes of wheat and sage found throughout the Fall Winter 2024 collections take on the textures and tones of the prairies. More
It's Time to Loosen Up
We all know menswear and fashion as a whole is cyclical. What goes around comes around, and right now a looser denim look is here. We believe there is a time and place for a slim pair of jeans, but if you want to take a fashion-forward approach, an easier-fitting jean is the way to go. Explore a couple of ways that we like to style the looser fitting trend a
A Minute with Erik Torstensson
In this rapid-fire interview, fashion expert and FRAME denim co-founder Erik Torstensson shares his insights on the industry, his brand, and his personal style. From navigating the ever-evolving denim market to revealing his go-to wardrobe essentials, Torstensson's candid responses offer a glimpse into the mind of a seasoned fashion insider. More
Your New Fool-Proof Packing Method
How Chad fits a 2-week, cool-weather European trip into a carry-on. There's nothing fun about checking luggage, you hold up your whole travel party while you wait at baggage claim, and you have to haul a giant bag to and from your accommodations. And that’s IF your bags actually make it to your destination. After several years of travelling to some of the wo
Urban Frontier: Sartorial Inspiration from the Capital City
Alberta’s urban centers hold their own kind of allure. As Edmontonians, we’re inspired by the dynamic energy and diverse cultural fabric of our capital city. Just as Edmonton's arts and culinary scenes continuously evolve, men's fashion in our city is characterized by a forward-thinking spirit. More
From Tie Salesman to Household Name: Ralph Lauren’s Timeless Impact on Fashion
Ralph Lauren is known for his ability to see beyond the fashion trends. In fact, when asked earlier in his career if he was a fashion designer, he said no, he hated fashion. While it’s easy to look at his company’s 6.6 billion in annual revenue and think he has always enjoyed a luxurious life, Ralph Lauren actually grew up far from glamour. More
The Rugged Allure of The Rockies
As proud Albertans, we’re constantly in awe of the natural beauty that surrounds us in the Canadian Rockies. From the towering snow-capped peaks of Banff National Park to the turquoise-blue glacial lakes of Jasper, the rugged mountain landscape never ceases to inspire. More
Introducing, Damascena
Made-to-measure and ready-to-wear items that are high-quality, fashion-forward products at an unbeatable value. More
Dressed for Urban Terrain with Stone Island
Founded by Massimo Osti in 1982 and acquired by Moncler in 2020, functional luxury is something that Stone Island has down pat. It’s been one year since we added this fashion mainstay to our lineup at The Helm, and we love what they bring to the Fall Winter 2024 Collection. More
Introducing: A Virtual Shopping Experience
We’re excited to bring the personalized in-store shopping experience to you online! With our new virtual shopping feature, you can book a one-on-one appointment with one of our style experts, no matter where you are in the world. During your virtual session, you’ll receive styling advice, fit guidance, gifting suggestions, and more – just as if you were shop