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Draft Day: How Disney Turned Apparel into Storytelling Alongside the NFL
Disney, in partnership with the NFL, Champion, and Fanatics Fest, recently held a character draft in which eight NFL teams selected the Disney character that best represented the spirit of their franchise. While the concept could have easily become a forgettable publicity stunt, it instead turned into a genuinely entertaining...
Disney's Game-Changer: Bret Healey on How Disney's NFL and Champion Collaboration Came Together
Today, at Fanatics Fest 2026, Disney and Champion revealed a major collaboration that pairs NFL teams with iconic Disney characters. For example, the New England Patriots collection features Captain America, while the Dallas Cowboys collection incorporates Woody (my personal favorite is the New York Giants mashup with Wreck-It Ralph). At...
Magic & Mayhem: D23 Announcements, DCOMs, and More
Welcome to Magic & Mayhem, our periodic look at some of the good things that are happening at Disney as well as some of the bad. Mayhem: The Disney Experiences team has been very aware and engaged with the fan community over the last few years. One could look at...
What We Learned from the "Toy Story 5" Audio Commentary
While you may have already seen Toy Story 5, you now have another reason to check it out in theaters thanks to a filmmaker commentary that is available through the TheaterEars app. At no cost, you download the app when you go to the movie and pop in some headphones...