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The Architecture Behind Trustworthy AI Agents in Advertising
In Agentic Advertising trust will matter. The AAMP SDKs have the architecture that provides it. The post The Architecture Behind Trustworthy AI Agents in Advertising appeared first on IAB Tech Lab .
Updates to TCF to Support Policy Version 5.0.b are Open for Public Comment
Updates have been made to TCF to support policy version 5.0.b. Public Comment open until June 29, 2026 The post Updates to TCF to Support Policy Version 5.0.b are Open for Public Comment appeared first on IAB Tech Lab .
Announcing Tech Lab’s 2026 Service Excellence Awards
Find out who earned 2026 Service Excellence Awards at Tech Lab Summit on May 28 and how they make the ecosystem stronger The post Announcing Tech Lab’s 2026 Service Excellence Awards appeared first on IAB Tech Lab .
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC The post The Agentic Web Is Here and It Needs Standards Too appeared first on IAB Tech Lab .
The 400-Millisecond History: How Seventy Years of AI Built Modern Advertising
A history of AI in advertising and the lessons it can teach us about the need for standards in the agentic advertising future The post The 400-Millisecond History: How Seventy Years of AI Built Modern Advertising appeared first on IAB Tech Lab .
Ready For Primetime: Video Ad Guidelines
Why we are updating the Ad Format Guidelines for Digital Video and CTV to reflect advances in streaming The post Ready For Primetime: Video Ad Guidelines appeared first on IAB Tech Lab .
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising The post Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI appeared first on IAB Tech Lab .
Agentic Mobile: The Open Standard That Puts AI to Work on Your Mobile Ad Stack
IAB Tech Lab's COO Shailley Singh explains why Agentic Mobile is a crucial addition to AAMP - the Agentic Advertising Management Protocols The post Agentic Mobile: The Open Standard That Puts AI to Work on Your Mobile Ad Stack appeared first on IAB Tech Lab .
Agentic Mobile: A Shared Language for Mobile Advertising
Kainar Kamalov from CloudX explains why they developed Agentic Mobile and donated the protocols to IAB Tech Lab's AAMP initiative The post Agentic Mobile: A Shared Language for Mobile Advertising appeared first on IAB Tech Lab .
Defining the Programmatic Auction
An update on the finalization of the Programmatic Auction Definitions document produced by IAB Tech Lab in collaboration with the MRC and other industry trade organizations The post Defining the Programmatic Auction appeared first on IAB Tech Lab .