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Pvolve Reaches 40 Open Studios, Signs New Franchise Agreements
The Jennifer Aniston-affiliated boutique fitness brand continues to expand across the U.S., opening new studios in Seattle and Portland while signing franchise agreements in Pittsburgh and Albuquerque
EoS Fitness Opens 9 Gyms in Q2, Continues Texas Expansion
The fast-growing HVLP gym chain also signed nine new leases during the quarter, bringing its pipeline to more than 225 locations open or in development
Les Mills Launches First-Ever Reformer Pilates Program
The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry's fastest-growing modality
Hyrox Expands Global Race Calendar, Plans More Multi-Week Events
The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
FitBench Launches Space-Saving Functional Trainer
Crunch Fitness Expands Denver Footprint, Continues Pilates Rollout
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
Playlist Launches ‘AI Concierge,’ Plans More Artificial Intelligence Products
ACE CEO Cedric X. Bryant to Be Inducted Into National Fitness Hall of Fame
Bryant is being recognized for advancing evidence-based fitness, professional education and the integration of exercise into healthcare.
ETS Performance Tops 80 Locations as Youth Fitness Market Booms
ETS Performance is continuing its national expansion, opening 16 locations during the first half of 2026 as demand for youth fitness and athletic development programs continues to grow.