The Mature Imagination and Consumption Strategies
Baby boomers have been credited with an essentially ’youthful’ approach to themselves, to consumption and to life-style. As they enter midlife and older age they are also faced with the challenges of a mature identity. This paper critically examines the strategies that baby boomers in the United Kingdom use to manage identity as they grow older. Specifically
International Journal of Ageing and Later Life18y ago 
