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Player.best by Admixer: A Better Way to Monetize Videos
Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in th
Digital Ad Network: How to Choose the Right Tech Partner? [Updated in 2020]
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […] The post Dig
Cookie Alternatives for Mobile Advertising [Updated]
While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it? Latest figures on mobile Internet usage Here are some Internet usage stats for 2021: 60.1% of the population are Internet users 66.6% of the population are mobile users 92.8% of users access […] The post Cookie Alternatives
The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide
At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […] The
What Is Ads.txt and How to Implement It
We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […] The
In-App Playbook: How to Get the Most Out of Advertising in Apps?
With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate. Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for [
OpenRTB 2.6 is ready for implementation. What is new in this version of protocol?
On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […] The post OpenRT
Ad Tech events go offline. Calendar of must-visit advertising conferences in 2022
As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022
AdTech custom development: Simpals Data Architecture Optimization Case
Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, havin
One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business
Editor’s note: This case study describes how Admixer helped an international airline connect with travelers globally by finding and securing relevant ad inventory across our network of premium publishers, apps and CTV networks. The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the key […] The post