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How Google’s Decision on Third-Party Cookies Will Impact the Industry
This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […] The post How Google’s Decision on Third-Party
White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!)
Taking part in White Nights Amsterdam was such a treat! Our team is back with lots of memories, insights, acquaintances, and tons of motivation. We’ve interviewed the team and prepared a recap of the event. Key Facts About White Nights Amsterdam 2020 The event covered every aspect of the gaming industry you’d need to know […] The post White Nights Amsterdam
Join Adsider Conference in Kyiv, May 21-22, 2020
Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable adtech insights and productive networking. A well-crafted
How to Leverage 1st Party Data: Simpals DMP Case
Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ ta
IAB ALM 2020: In Quest of Cookie Alternatives
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and
Admixer Audio Ad: A³ With a Companion Banner Now
The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well. Admixer keeps expanding its creatives library that already includes 70+ ad formats. Today, we’re delighted to introduce a new ad unit […] The
Adsider Conference Postponed. Join Us for Adsider LIVE
Over the past couple of weeks, we have been monitoring and assessing the situation around the spread of COVID-19, taking all the necessary measures to ensure health and safety of Adsider Conference attendees. In line with the guidelines of the WHO and the Ministry of Health of Ukraine, Admixer, together with conference organizers, decided to […] The post Ads
Quarantine Chronicles: What to Read, Watch and Listen to While Distancing
The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […] The post Quarantine Chronicles: Wh
17 Podcasts to Enhance Your Digital Advertising Strategy in 2020
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […] The post 17 Podcasts to
What Happens If You Stop Advertising During the Recession?
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of
DSP and DMP: Why You Need Both for Effective Ad Targeting
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase
Header Bidding: What Is It and How Does It Work?
Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Header bidding platforms emerged as a solution to combat this discont
How to Make Your Native Ads Drive Results in 2020? [Webinar Highlights]
On April 22, Admixer Academy hosted a webinar “How to make your native ads drive results in 2020”. Oleg Sokolan, Director of Demand at Admixer interviewed Paulina Kluska, Supply Manager at Voluum DSP. During the webinar, Paulina Kluska shared her take on the current state of native advertising and provided recommendations on how advertisers can […] The post
Programmatic Advertising Explained: Terms, Elements, Buying Methods, Programmatic Monetization
Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data a
In-Stream Vs. In-Banner Video Ads: What’s the Difference?
Video is the most engaging type of content. Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […] The post In-Stream Vs. In-Banner V
In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed [Webinar Recap]
On May 5, Admixer Academy hosted the webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed.” Yaroslav Kholod discussed the new industry developments with Fernando Granata, Head of Programmatic Demand at Appodeal. The pandemic is sending shockwaves throughout the app industry. The changes in daily routines and habits incr
Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues
The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […] The post Coronav
Why Millennials Swipe Right for Native Advertising?
Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The term “Millennials” has become a buzzword in recent years. Why? The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. Based on the research, the millennial population born between 1981 and 1996 is […]
Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]
Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […] The post Data Mo
Adsider LIVE: Mission Completed [Conference Highlights]
On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discus