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Farmers Insurance makes a ‘pink’-y promise
“At Farmers, we believe our customers’ insurance coverage should be easy to understand, with no jargon, no big words, and no lawyer needed to make sense of it,” said Carly Kraft, a media relations manager at Farmers. “Consumer research showed that many people find insurance difficult to understand, compare and evaluate,” she continued. “We saw […] The post F
Famous Amos launches content series
The series expands upon Famous Amos’s “Famously You” campaign, which launched last year in honor of the brand’s 50th anniversary. Over the course of a year, the brand has expanded the milestone moment into a broader storytelling platform. “Without Wally’s courage to try something new when he opened his first cookie shop in 1975, we […] The post Famous Amos l
Poppi teams with ‘Spider-Man’ in summer campaign
Poppi’s Spider-Man connections will extend to the theatergoing experience as well, with a promotion offering a $15 Fandango Rewards reward with the purchase of four 4-packs. The product also appears in the film’s latest teaser trailer. The tie-in continues Poppi’s strategy of linking with popular culture. Earlier this summer, Poppi teamed with Love Island US
