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Samsung gives Spider-Man a phone worthy of a superhero
The campaign sees Jacob Batalon reprise his role as Ned Leeds, who uses the fictional 'Spidey Tracker' to follow Spider-Man's movements throughout the teaser.
Malaysia Aviation Group names global media AOR
The agency will lead Malaysia Aviation Group's media strategy across 26 international markets.
Praytell enters Asia with Singapore hub
The agency has also appointed former Weber Shandwick executive as executive vice president, Asia, to lead regional operations.
Brazen MENA expands into APAC, names general manager
As part of the expansion, Brazen has appointed Angeline Tan as general manager for APAC.
We. Communications creates new GM role in Singapore
Ong was most recently vice president of clients and growth.
GovTech retrenches 93 employees amid product-led transformation
The wider organisational restructuring is expected to affect between 7% and 9% of its workforce over the next two years.
Esplanade gets digital overhaul with new unified platform
The revamped Esplanade.com brings performances, programmes and editorial content together in a single digital ecosystem.
Maybank Singapore turns the Circle Line even more yellow
Timed with the completion of the Circle Line, the campaign will see Maybank's signature yellow take over stations and trains across one of Singapore's busiest rail networks.
National Gallery Singapore to stage SEA's biggest Pop Art exhibition
The exhibition explores how artists reinterpreted Pop Art through mass media, advertising, popular culture and everyday life.
Gen Z wants more than points as loyalty enters the travel era
Younger travellers across Asia are travelling more frequently and prioritising experiences over transactional rewards, creating new opportunities for banks, airlines and loyalty providers to embed travel more directly into their digital ecosystems.
Changi Airport bets on two Aussie mates to uncover SEA's hidden gems
Changi Airport sends a food creator and comedian on a Southeast Asian adventure to inspire travelers to venture beyond the usual.
Singtel's next battleground as it moves beyond price wars
As price wars intensify, Singtel's latest moves point to a bigger shift in how it plans to compete for tomorrow's customers.
Why Škoda is letting a prehistoric creature lead its new era
The automaker is bringing a prehistoric creature back to life as a new brand character to champion comfort in a global creative.
BBC Studios names new APAC SVP of advertising sales
She will be responsible for accelerating revenue growth, strengthening client relationships and expanding the company's advertising and branded content offering across platforms.
Burger King gives fans a reason to smile with branded mini camera
Created with Coca-Cola, the campaign turns qualifying meal purchases into an opportunity to score an exclusive collectible.
Norwegian Air swaps logos after losing viral World Cup wager to British Airways
Norway lost on the pitch, but Norwegian Air scored a marketing win.
Enterprise Singapore urges businesses to rethink standards
Enterprise Singapore's latest campaign opens with a bold challenge, urging businesses not to adopt standards unless they're ready for the growth that comes with them.
7-Eleven takes Nike to court over alleged trademark infringement
At the centre of the dispute is Nike's upcoming Air Max 95 colourway, which 7-Eleven alleges bears a "confusingly similar imitation" of its signature branding.
India govt orders Meta to take down child sexual abuse ads, demands explanation
When contacted by MARKETING-INTERACTIVE, a Meta spokesperson said the company has "a zero-tolerance policy for soliciting or sharing CSAM, including in ads."
McDonald's and Old Chang Kee are currying favour this National Day
A curry crossover we didn't see coming.