The green economy is now worth $10 trillion, growing revenue 5.3% last year and outperforming the broader market by 12% over a decade. If it were its own industry, it'd be the third-largest in the world.
sustainabilitySunday, June 21, 2026
Green economy hits $10 trillion milestone
The green economy crossed a symbolic threshold today, hitting $10 trillion in market value and outperforming the broader market by 12% over a decade. Meanwhile, the practical side of sustainability got real: used iPhones make more sense than ever, and old Google Pixels are becoming cloud servers. It's a day where the macro and micro of green living both had news.
Green economy grows up
The big number of the day is $10 trillion, but the real story is that green companies are outperforming the market consistently.
Second lives and solar
From old phones to rooftop panels, the theme is making what you have last longer and work smarter.
Wired makes the case that buying a used iPhone is smarter than ever: Apple's price hikes, longer software support, and the environmental benefits of keeping devices in use longer all converge.
UC San Diego and Google are building a compute cluster from 2,000 retired Pixel phones. It's a low-cost, low-carbon way to repurpose e-waste into functional infrastructure.
A 10-year solar user shares why they went all-in: $50,000 investment, zero electricity bills, and lessons learned from a decade of rooftop panels.
Absolar is replacing diesel generators with AI-managed rooftop solar and batteries at a science park. It's a real-world shift from pilot to deployment.
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