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sportsSunday, September 6, 2026

Michigan's Hail Mary, Cubs' TikTok gambit

College football delivered a genuine miracle finish, while the Cubs chose to promote a TikTok rom-com over a pennant race. Today's sports news is a study in contrasts: real drama versus manufactured engagement.

Sources
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Gridiron drama

College football served up a wild finish and a coaching debut worth noting, while one columnist questioned the point of a blowout.

Kits and clicks

Off the field, the Cubs are betting on Gen Z engagement, and kit leaks point to major brand moves for 2027-28.

#04www.chicagotribune.comSep 6
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Column: What to watch? The Chicago Cubs’ TikTok rom-com or the pennant race?

The Chicago Cubs launched a TikTok rom-com series called "Nine Innings to Love" targeting Gen Z and millennial fans, while their actual four-game series against the Brewers at Wrigley Field carries real pennant race stakes. The column asks a fair question: what are we watching here?

US Open and beyond

A teenager's marathon win and a captain's injury round out a busy day across sports.

Also today12

More roundups that day