
Fifa's insistence that 'nobody is selling football' rings hollow against a threatened boycott from Uefa members. This is the rare story where the sport's governance could actually change how the World Cup is owned and run.
sportsFriday, July 31, 2026
The big story today is Fifa's controversial plan to sell World Cup rights to private investors, which has European nations threatening a boycott. Meanwhile, a documentary on Maradona's 'Hand of God' and a look at AI in sports officiating offer deeper angles on football's past and future.
The governing body is digging in on a plan that could reshape how the World Cup is financed, and European football is pushing back hard.

Fifa's insistence that 'nobody is selling football' rings hollow against a threatened boycott from Uefa members. This is the rare story where the sport's governance could actually change how the World Cup is owned and run.
The Guardian and Yahoo both carry the same Fifa story, which confirms it's the day's dominant thread. The consultation process continuing despite the boycott threat means this fight is far from over.
Beyond the boardroom, two pieces use football to examine the sport's soul and the role of technology in getting calls right.
A documentary that started with a book given to a director takes a forensic look at the 1986 quarter-final. It's a reminder that some football stories never lose their pull, especially when they involve Maradona and England.
The 2026 World Cup video review controversies get framed as a case study in AI-assisted decision-making. The piece asks where the line should be between machine help and human judgment, which applies well beyond sports.
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