AI Greta Garbo divides Hollywood

Today's big story is the ethical line Hollywood is drawing around AI reanimation of dead stars. Greta Garbo's family is considering offers for her digital likeness, while the industry watches a practice critics are calling 'ghostploitation.'

Sources

Ghost in the machine

The Garbo story landed with real consequence: it's not a hypothetical anymore.

#01www.theguardian.comSep 30

Reanimated AI Greta Garbo stars again … in a ball-bearing advert

Greta Garbo's descendants are considering licensing an AI-generated version of her for new film roles, following its debut in a Swedish ball-bearing ad. The Guardian frames this as the latest instance of 'ghostploitation,' a trend that also touches actors like Val Kilmer.

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