Sia sold a 50% stake in her catalog to Pophouse for $180 million, with plans to build an immersive digital avatar show. It's a bet that IP-backed live experiences will out-earn traditional royalties.
businessThursday, October 1, 2026
Sia sells catalog stake for avatar plans
A day of deals and departures. Sia's $180 million catalog sale to fund an immersive avatar show is the splashiest headline, but the real story is the entertainment industry's structural shift: the Paramount-WBD merger draws star-power criticism, Lucasfilm's Kennedy steps down, and Netflix's Sarandos admits growth isn't fast enough. Bond markets are also in turmoil, with a global sell-off deepening as Japanese yields spike.
Entertainment deals and departures
The business of entertainment is consolidating, cashing out, and admitting it's not growing fast enough.
Mark Ruffalo called the approved $111 billion Paramount-WBD merger a 'bad deal for this country,' warning it will stifle creativity and cut jobs. The deal got antitrust clearance, but the public fight isn't over.
Kathleen Kennedy admitted relief at stepping down from Lucasfilm after 14 years. Multiple outlets covered her exit, which marks the end of an era for Star Wars leadership.
Netflix co-CEO Ted Sarandos said the company is 'not growing as fast as I want us to' and clarified it's not in the user-generated content business. A rare moment of public candor from a streamer that usually talks up subscriber gains.
Markets in motion
Bond markets and nuclear energy are moving in opposite directions, with Japanese yields spooking global debt and South Korea betting big on US reactors.
A global bond sell-off is accelerating as Japanese yields jump and US Treasuries face selling pressure on rate-hike uncertainty. This is the kind of macro tremor that ripples into corporate borrowing costs.
South Korea plans to build eight nuclear power plants in the US and invest $120 billion, but only in commercially viable projects. A huge infrastructure bet that ties geopolitical ambition to project finance discipline.
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