Thomson Reuters built its own LLM called 'Thomson' for $40 million, a fraction of what frontier labs spend, by using open-source foundations. It's a bet that professional data, not brute compute, is the moat.
businessTuesday, August 25, 2026
Thomson Reuters builds its own AI model
Big companies are getting serious about owning their AI infrastructure. Thomson Reuters spent $40 million to build a proprietary LLM, and Revolut is starting an in-house AI research unit. Meanwhile, the messy reality of AI-generated marketing is making people recoil, and a chip acquisition shows the hardware race is still on.
Building in-house AI
Two companies decided they'd rather own their models than rent them.
Revolut is starting an AI research unit to build models in-house, following the same logic as Thomson Reuters: owning the model means owning the stack.
AI's messy edges
Not everyone is thrilled with how AI looks in practice.
Small businesses are using AI-generated images for marketing, and the results are so bad that social media is calling them 'Lovecraftian horrors.' It's a useful reminder that cheap AI can also look cheap.
Infineon acquired Bengaluru-based C2i Semiconductors, a chip design startup focused on power management for AI. The hardware supply chain for AI is consolidating fast.
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