William Shatner Retires as Priceline's Negotiator After 20 Years; Randall Park Named Replacement
By
Colson Thayer
If you only eat one bagel today, this is the bagel.
Summary
After nearly 20 years as Priceline's Negotiator, William Shatner (95) is retiring from the iconic advertising role. He is passing the baton to actor Randall Park (52), who expresses excitement and admiration for Shatner's work. The article, an exclusive with PEOPLE, covers Shatner's legacy with the campaign, Park's reaction to being chosen as the new spokesperson, and the transition between the two actors.
Key quotes
· 3 pulledFor a good part of my life, I've seen this campaign and it's stuck with me and I've always thought they were so funny and so irreverent and silly
Also the fact that it was William Shatner, to have him pass the baton to me was wild.
The expectations were it would go for one or two commercials
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